Corneliusline • graphic design | web design, print design, design publicitar

Advertising becomes one of the stronger agents of development in modern world. It can sell us a toothbrush, a car, a house, even a city a government or a country. It surrounds us since we wake up in the morning untill bedtime, convincing us to accept all that's "new", "fancy" and what will be "the next sensation". Through time, the creatives has discovered more brilliant way to do that, although the basic principle remains the same: get people attention enough time to determine them to be interessed in your product.

Vastly, the good advertisments of present time depends on three aspects: artlessness, originality and tallent in execution. Because the main task is to quickly get attention of people, the simplicity is top of the list. The oldest and better analogy sound like this: throw away for somebody a dozen of tennis balls and he will get none. Throw a single one he will catch it."**

Most of people who make a play for advertising are painters, specialists in applied art, computer scientists and others photograhers. These areabilities or careers intinsic, but because for advertising we use texts, photos, illustrations, animations and music, a good designer must be versant with all those areas. He does not have to be an expert but only to seize upon good materials when he sees them and to be able to use them as goal as well as pry.

I was never working allone, my best partner being the client himself for wich I was making an artwork or design ideea. I was always asking "what" and "why". The succes of an artworkis tofind the propper questions.